Heineken briefed us to redesign the Březňák brand block locking the character Mr. Cibich & the brewery to the unique logotype, whilst creating an 'old school' look to reflect the core values of tradition, craft & authenticity.
We gave Mr. Cibich a slight facelift which brought a smile back to his face. We also highlighted the beer’s provenance through the text around the circle & the use of an original engraving of the brewery in Velké Březno.
